Bush admin terminology

"Surge"?  "Way forward"?

Gee, why not just call it like what it really is?  Isn't that a build-up of US military personnel in Iraq?  And isn't "way forward" actually a "change course"?  Just by changing the phraseology I think they're simply kind of trying to cover themselves from the Sun light by raising one thumb up in the air and deluding that this way they won't get suntanned.